How To Rebrand Without Killing Your SEO | Ep. 1
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In the very first episode of Keyword on the Street, we’re talking about how to execute a successful rebrand without losing those hard-earned search rankings. Topics covered: - What a business should do to prepare for a business name change - What a site crawl is, and our favourite resources for running site crawls - Why you should consider including search-optimised keywords in your new business name - How to protect your business from losing customers after a name change - Why you need to redirect backlinks and how to do this in the most effective way possible - How to get your new site showing up in Google ASAP Resources mentioned: - - - - Brought to you by Lance Montana, an independent digital-first agency based in Brisbane, Australia. You can get in touch on all the important networks @lancemontana, and find more free resources on