Advertise Your Podcast

Overcast ads help you grow your podcast’s audience by reaching passionate podcast listeners on their terms, natively, right in their podcast app.

Your ads appear below the controls on the Now Playing screen and in the Add Podcast directory, reaching potential new listeners as they search for new podcasts. Tapping brings up a native UI with all of your episodes, inviting listeners to subscribe with a single tap.

Ads run for 30 days from the date of purchase. All prices are in U.S. dollars. Purchasing an ad signifies your acceptance of the Terms of Sale below.

Targeted Podcast Category Price Slots Available Estimated Performance*
Taps Subscriptions
All $900 4 6,000–9,500 300–400
Business $675 Sold out
Notify me
2,000–3,000 100–150
Society & Culture $500 Sold out
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3,500–5,000 150–200
News & Politics $420 3 3,000–4,500 150–200
Technology $360 1 1,500–2,500 80–100
Comedy $260 1 3,500–5,500 200–250
Science & Medicine $260 Sold out
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2,000–3,000 100–150
Education $200 Sold out
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1,500–2,000 75–100
Arts $150 3 1,500–2,500 80–100
TV & Film $140 2 1,500–2,500 80–100
Sports & Recreation $130 1 2,000–2,500 95–100
Games & Hobbies $110 Sold out
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750–1,000 40–55
Health $100 Sold out
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850–1,500 45–60
Music $90 2 1,000–1,500 55–70
Religion & Spirituality $70 2 650–1,000 35–45
Kids & Family $60 1 500–700 25–35

Terms of Sale

* The estimated performance metrics above are updated daily from current ad performance, but do not guarantee the performance of your purchased ads. Ad viewership varies over time, and response rates depend on the quality, content, and relevance of your ad.

All sales are final. No refunds.

The price and quantity of ads sold may change at any time.

Prices automatically adjust with demand:

Expirations, availability notifications, and most price changes happen shortly after midnight GMT.

Overcast may edit ad content for technical, layout, or style-conformance purposes, such as resizing images or performing minor copy edits if necessary.

Once you purchase an ad, it must be approved by Overcast before it goes live, which typically occurs within 24 hours. Overcast reserves the right to reject an ad for any reason, such as (but not limited to) billing issues, miscategorization, quality concerns, or content.

Ad text and images must be appropriate for a general audience of all ages.

Ads for shows primarily about personal investing, real estate, debt management, or similar topics are permitted only in the Business category.

If your ad is not accepted, your payment will be refunded if possible, with the refund pro-rated if the ad has already run for a portion of its purchased duration.

Please contact business@overcast.fm with any questions.