Advertise Your Podcast

Overcast ads help you grow your podcast’s audience by reaching passionate podcast listeners on their terms, natively, right in their podcast app.

Your ads appear below the controls on the Now Playing screen and in the Add Podcast directory, reaching potential new listeners as they search for new podcasts. Tapping brings up a native UI with all of your episodes, inviting listeners to subscribe with a single tap.

Ads run for 30 days from the date of purchase. All prices are in U.S. dollars. Purchasing an ad signifies your acceptance of the Terms of Sale below.

Targeted Podcast Category Price Slots Available Estimated Performance*
Taps Subscriptions
All $1,300 1 2,500–3,500
$0.43 CPT
150–250
$6.50 CPA
Arts $400 1 850–1,500
$0.40 CPT
60–85
$5.71 CPA
Business $1,000 Sold out
Notify me
1,500–2,000
$0.67 CPT
95–150
$10.00 CPA
Comedy $550 1 1,500–2,500
$0.28 CPT
150–150
$3.67 CPA
Education $490 Sold out
Notify me
900–1,500
$0.49 CPT
70–90
$6.13 CPA
Fiction $190 Sold out
Notify me
300–450
$0.48 CPT
20–30
$7.60 CPA
Health & Fitness $410 Sold out
Notify me
650–950
$0.51 CPT
45–65
$7.45 CPA
History $550 Sold out
Notify me
950–1,500
$0.55 CPT
70–95
$6.47 CPA
Kids & Family $180 Sold out
Notify me
350–550
$0.40 CPT
25–35
$6.00 CPA
Leisure $340 1 450–650
$0.62 CPT
35–45
$8.50 CPA
Music $260 3 600–900
$0.35 CPT
45–60
$4.73 CPA
News $900 1 2,000–2,500
$0.45 CPT
150–150
$6.00 CPA
Religion & Spirituality $500 Sold out
Notify me
450–700
$0.83 CPT
35–45
$12.50 CPA
Science $390 Sold out
Notify me
850–1,500
$0.39 CPT
60–80
$5.57 CPA
Society & Culture $1,000 Sold out
Notify me
2,000–3,000
$0.40 CPT
150–200
$6.67 CPA
Sports $320 Sold out
Notify me
900–1,500
$0.32 CPT
65–90
$4.00 CPA
Technology $490 Sold out
Notify me
1,000–1,500
$0.33 CPT
85–100
$4.90 CPA
True Crime $340 Sold out
Notify me
900–1,500
$0.34 CPT
65–90
$4.53 CPA
TV & Film $390 1 800–1,000
$0.39 CPT
60–80
$5.57 CPA

Performance Metrics

Overcast shares three metrics with each ad's purchaser:

You can log into your Overcast account at any time to view ongoing performance metrics of all current and past ads, as in this example:

Terms of Sale

* The estimated performance metrics above are updated daily from current ad performance, but do not guarantee the performance of your purchased ads. Ad viewership varies over time, and response rates depend on the quality, content, and relevance of your ad.

All sales are final. No refunds.

The price and quantity of ads sold may change at any time.

Prices automatically adjust with demand:

Expirations, availability notifications, and most price changes happen shortly after midnight GMT.

Overcast may edit ad content for technical, layout, or style-conformance purposes, such as resizing images or performing minor copy edits if necessary.

Once you purchase an ad, it must be approved by Overcast before it goes live, which typically occurs within 24 hours. Overcast reserves the right to reject an ad for any reason, such as (but not limited to) billing issues, miscategorization, quality concerns, or content.

Ad text and images must be appropriate for a general audience of all ages.

Ads for shows primarily about personal investing, real estate, debt management, or similar topics are permitted only in the Business category.

If your ad is not accepted, your payment will be refunded if possible, with the refund pro-rated if the ad has already run for a portion of its purchased duration.

Please contact business@overcast.fm with any questions.