Advertise Your Podcast

Overcast ads help you grow your podcast’s audience by reaching passionate podcast listeners on their terms, natively, right in their podcast app.

Your ads appear below the controls on the Now Playing screen and in the Add Podcast directory, reaching potential new listeners as they search for new podcasts. Tapping brings up a native UI with all of your episodes, inviting listeners to subscribe with a single tap.

Ads run for 30 days from the date of purchase. All prices are in U.S. dollars. Purchasing an ad signifies your acceptance of the Terms of Sale below.

Targeted Podcast Category Price Slots Available Estimated Performance*
Taps Subscriptions
All $1,450 2 1,500–2,500
$0.73 CPT
80–100
$15.26 CPA
Arts $310 1 600–850
$0.44 CPT
25–35
$10.33 CPA
Business $1,225 Sold out
Notify me
800–1,000
$1.23 CPT
40–50
$27.22 CPA
Comedy $600 Sold out
Notify me
1,000–2,000
$0.40 CPT
55–75
$9.23 CPA
Education $600 2 700–1,000
$0.71 CPT
35–45
$15.00 CPA
Fiction $210 2 250–350
$0.70 CPT
10–15
$14.00 CPA
Health & Fitness $420 3 550–850
$0.60 CPT
25–35
$14.00 CPA
History $440 Sold out
Notify me
900–1,500
$0.44 CPT
45–55
$8.80 CPA
Kids & Family $270 2 250–400
$0.77 CPT
15–15
$18.00 CPA
Leisure $330 Sold out
Notify me
350–500
$0.73 CPT
15–20
$16.50 CPA
Music $170 2 450–650
$0.31 CPT
20–30
$6.80 CPA
News $575 Sold out
Notify me
1,000–2,000
$0.38 CPT
55–75
$8.85 CPA
Religion & Spirituality $410 Sold out
Notify me
400–600
$0.82 CPT
20–25
$20.50 CPA
Science $310 2 600–950
$0.41 CPT
30–40
$8.86 CPA
Society & Culture $875 1 1,500–2,000
$0.44 CPT
65–90
$10.94 CPA
Sports $400 2 750–1,000
$0.42 CPT
35–45
$10.00 CPA
Technology $625 Sold out
Notify me
850–1,500
$0.63 CPT
40–55
$13.89 CPA
True Crime $380 Sold out
Notify me
700–1,000
$0.45 CPT
35–45
$9.50 CPA
TV & Film $320 Sold out
Notify me
750–1,000
$0.36 CPT
35–45
$8.00 CPA

Permitted Content

All titles, images, and descriptions must be appropriate for a general audience of all ages, and may not contain profane, explicit, suggestive, or sexual content.

Ads will not be accepted for podcasts primarily or frequently about:

Since Overcast collects no listener-demographic data, ads will also not be accepted for:

This is not an exhaustive list, and the world is ever-changing. Tricky judgment calls often must be made. I’m not perfect, but I’ll do my best.

Overcast reserves the right to cancel and refund any ad purchase, for any reason, at its sole discretion.

Pricing

The price and quantity of ads sold may change at any time. Prices automatically adjust with demand:

Expirations, availability notifications, and most price changes happen shortly after midnight GMT.

Performance Metrics

Overcast shares three metrics with each ad's purchaser:

You can log into your Overcast account at any time to view ongoing performance metrics of all current and past ads, as in this example:

Terms of Sale

* The estimated performance metrics above are updated daily from current ad performance, but do not guarantee the performance of your purchased ads. Ad viewership varies over time, and response rates depend on the quality, content, and relevance of your ad.

All sales are final. No refunds.

Overcast may edit ad content for technical, layout, or style-conformance purposes, such as resizing images or performing minor copy edits if necessary.

Once you purchase an ad, it must be approved by Overcast before it goes live, which typically occurs within 24 hours. Overcast reserves the right to reject an ad for any reason, such as (but not limited to) billing issues, miscategorization, quality concerns, or content.

If your ad is not accepted, your payment will be refunded if possible, with the refund pro-rated if the ad has already run for a portion of its purchased duration.

FAQ and Contact

Q: Can we get on a call?
Sorry, Overcast is a one-person company and cannot offer full-service sales relationships. The ad system is self-serve.

Q: Can we get a custom proposal, invoice, or other payment method?
To keep the system simple, only credit-card payments are accepted, and you will receive a simple email receipt for the payment. Please ensure that this will be sufficient for your accounting needs before purchasing.

Q: Can we negotiate a discount?
No. Everyone is offered the same pricing and availability.

Q: Can we pre-purchase ads to be scheduled in the future?
Future-dated purchases are not available. All ads are sold on a first-come, first-served basis for runs beginning immediately.

Please contact business@overcast.fm with any other questions.