Product Creation: Focus On A Single Customer
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When you’re creating a new product or course, keep the end user in mind. How will she find it useful? What problem does it solve? How important is this problem in the grand scheme of things, meaning, how much moolah is she willing to spend to solve this problem? When you write the copy for your sales page, drill down to your ONE ideal customer. Don’t try to be everything to everyone, this will only lead to confusion. When your customer lands on your sales page, they should know if this product is right for them. Remember, a confused mind is indecisive. A person who finds the product or course that will solve their problem will hit that buy button. Make sure your sales page speaks to THAT customer. Focus on making your product or ecourse so specific that your potential customer knows it’s right for them, or not. For more marketing insights, visit