Why Small Businesses Should Work With Micro Influencers
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December 30, 2018
Influencer marketing is all the rage right now. It revolves around prominent social media figures shaping public opinion and steering trends across different niches and industries. Despite what some people think, this is not some passing fad that only corporate behemoths can explore. In fact, it represents the fastest growing customer acquisition channel of all, overshadowing the likes of paid search and email marketing. This is an incredible opportunity for small businesses to make strides towards their goals. They have a chance to establish lasting customer connections and break the curse of anonymity. And they do not even have to go out of their way to make it happen. For small businesses operating on a shoestring budget, there are quite a few daunting challenges looming over. First off, they face a dilemma of how to make a name for themselves and reach potential customers. It takes a long time to get noticed and then a lengthy buyer’s journey takes place. Apart from limited resources, another hurdle…