Do you have what it takes to be a CMO? (With Efrat Fenigson)
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Efrat Fenigson had quite a journey before assuming the CMO role at futuristic drone company Airobotics. From being a programmer at a leading gaming company (Hi there Spongebob game!) in Australia through a series of impressive marketing roles to co-founding her latest initiative G-CMO, Efrat’s story is a combination of self development and amazing marketing insights. In this episode you’ll learn: How to start marketing in a niche market The importance of really knowing your target audience Why online surveys aren’t good enough when it comes to building personas The process for branding and positioning your startup as an industry leader How to think strategy before tactics What are the key differences between someone who’s a good marketer and a good CMO The future of CMO’s What you need to become a great CMO Building a personal brand