How to market to developers! (lessons from Coralogix)
0:00 -:--
Speed
++++++
PermalinkShare linkShare link with timestamp
December 23, 2018
In this episode, Ariel Assaraf, co-founder and CPO of Coralogix stops by to share his insights on how to market to developers. If your product is directed towards developers or CTO’s this episode is a must have. Ariel debunks that developers are an audience that is “allergic” to marketing and talks about understanding what your user really cares about. He also shares insightful lessons on how to think different about your marketing (including your marketing stack and team structure), how to get your first big clients at an early stage and what do customer really buy from your when they sign that contract. As a marketer, this episode is full of golden nuggets. Listen to the episode here: What you’ll learn: - How to gain the trust of big clients as an early stage company - How to really understand your audience - Why only developers can market to developers - What marketing channels work surprisingly well for them. - How to change in startup culture changed the developer role in a company for goo. About our…