Influencers and Fighting Follower Fraud, with James Creech
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September 8, 2018
Influencer marketing is big these days, but so too is follower fraud, as people try to game the system to make more money from brands. It’s a fast-changing business and now we’re starting to see some tools to fight the fraud. This past week, I wrote about a white paper from CreatorIQ and Fullscreen about how they’re spotting possible fakes (Read it here - http://ht.ly/Y50V30lJVnw). I also sat down with James Creech, CEO of Paladin Software. Like CreatorIQ, though with a somewhat different customer focus, Paladin works with brands on influencer deals, and helps them get what they’ve paid for in sponsorship deals. Give a listen. Become a supporter of this podcast: https://anchor.fm/davidlbloom/support This podcast is sponsored by Flipboard