This B2B media company covers a $7.5 trillion industry and is profitable
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In 2012, John Yedinak officially launched the Aging Media Network, a constellation of sites that cover the businesses that service the aging population, from hospice care to senior housing. I recently sat down with Yedinak to talk about how his team built the audience for the publications, how they monetize the sites, and why they focus on advertising instead of paid subscriptions.