Why Fortune 100 companies are launching their own podcasts
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What makes a branded podcast good? How do you avoid making it sound like just another ad? And how does a successful podcast help a company’s bottom line? To answer these questions, I interviewed Rachael King, founder of the podcast consulting company Pod People. She recently helped produce podcasts for companies like Samsung and Medium, and we talked about the rise in demand for the services she offers and how one develops the skillset needed to become a podcast consultant.