What’s a company to do if it wants to edit its Wikipedia page without running afoul of Wikipedia’s rules? You’ll want to call a guy like Bill Beutler. Beutler, founder of a company called Beutler Ink, has been conducting Wikipedia consulting for almost a decade and led a coalition of PR firms in developing a code of ethics for Wikipedia editing. I spoke to Bill about how he fell into his line of work and how he navigates Wikipedia’s regulations on behalf of clients.