Hollywood execs thought Netflix was crazy to give up advertising and spin off opportunities by letting viewers flop on a couch and watch a whole season of a show all at once. But Netflix knew it was on to something. All of their studies and focus groups revealed something new: viewers who binged content formed an emotional attachment to Netflix. Support us by supporting our sponsors: ZipRecruiter - Post jobs on ZipRecruiter for FREE by visiting them at ZipRecruiter.com/BW Squarespace - Get 10% off your first website or domain when you enter code BW at checkout. Visit them at Squarespace.com to get going!