It’s the late 1940s and two small toymakers are taking their first uneasy steps. The names of these young hopefuls are Hasbro and Mattel. One’s an offshoot of a pencil manufacturer. The other a husband-and-wife garage start-up. But toy-mayking, they soon discover, is an unexpectedly cutthroat business. If either of these companies hopes to survive—let alone succeed—they’re going to need to get creative. Disrupting the embedded and experienced kingpins of Toyland, will require them to take chances on TV, potatoes, Mickey Mouse and one particularly risqué novelty doll from Germany. You can find new episodes of Business Wars, completely ad-free, only on Stitcher Premium. For a free month of Stitcher Premium, go to stitcherpremium.com/wondery and use promo code WONDERY. Support us by supporting our sponsors! Capterra - Visit Capterra.com/BW for free, today, to find the tools to make an informed software decision for your business.