#14: Text Messaging and Marketing with Marshall Lichty
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Gyi & Kelly were joined by Marshall Lichty to discuss how his role at a text messaging startup can work for lawyers and how he has learned to market law firms through trial and error. We covered: expectation setting, developing guidelines, lawyer texting, onboarding, and law firm sales & marketing. Marshall is the Editor in Chief at Lawyerist.com, the Chief Growth Officer and General Counsel at GroundSource.co, and a former owner, lawyer, and COO of a boutique business law firm in Minneapolis.