Art of Attention 020 – 3 Steps to Master Marketing: Absorb, Internalize, and Articulate
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Our job is to be as clear and articulate in our messaging. This is the practice and philosophy of those in the field of marketing and advertising. Our job is not to convert anyone. Rather, our job is to get the message out to enough people, have enough awareness, enough attention so that perhaps if we get in front of someone whose mind is open to understanding might embracing what we’re offering. The only thing that we need to understand is for us to do our job. That job is to absorb the knowledge, internalize it, and articulate it to people.