Entrepreneur and Shark Tank star Daymond John. John grew up in Queens, New York, where he dreamed of making clothes for hip hop stars. He turned his mom’s house into a factory, used graffiti as marketing, and talked his way on to the sets of music videos. Eventually John built his company, FUBU, into a global brand. In 2009 he became one of the celebrity investors on “Shark Tank,” which started a new chapter in his career. He’s authored four books, invested in dozens of companies, and opened the coworking space blueprint + co. in Manhattan. His newest title, “Rise and Grind,” profiles people who succeeded against the odds. The title of that book has taken on a new meaning for him recently. He spoke with Business Insider senior strategy reporter Richard Feloni.