Marketing Smarts from MarketingProfs
How to Become Hyper-Relevant—Build a ‘Free Range’ Brand: Nicole Ertas on Marketing Smarts [Podcast]
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February 22, 2017
Many once-dominant brands find it tough to stay relevant today. Brand strategist Nicole Ertas offers tips for building a “free range” brand that reaches various types of buyers. She also discusses new buyer archetypes and how to appeal to each type.
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