I recently attended a fascinating event with the British Interactive Media Association (BIMA) and Microsoft. BIMA exist to drive innovation and excellence across the digital industry. One of the ways they do this is via community events and forum to help give their industry leaders an opportunity to share ideas with their peers. One of the other things communities like BIMA do well is engage with influential organisations who are shaping the way industries develop and BIMA have recently run a series of roadshows with Microsoft. So, when I was invited to the recent event in Liverpool, I was fascinated to understand what Microsoft were doing in the digital agency space and how their technology was shaping the way digitally focussed organisations are innovating and bringing new solutions to market. What I found however was the technology Microsoft discussed was the same as that they where sharing with all other types of businesses. Why was this message the same? While we may assume “digital” companies are ones…