Ever wondered how are a day in a life of the people and the firm behind the celebrity management, event management, brand endorsement, tour management of some of your favourites from the world of entertainment and sports. Today we are talking to ITW Playworx, which is the entertainment, media & communication arm of ITW Consulting based out of India. It has entered the UK market with the opening of its second overseas office after Dubai. ITW Playworx has named Ankur Sharma as the Director of the UK operations and he is also our guest on the podcast today.