82: Future Marketing: Interview with Jon Wuebben, Author
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The future: It is ours to create. We can build it in whatever way we want to. As you peer into the coming years and see the opportunities, the truth is clear: there has never been a better time to be a marketer. The next fifteen years will unleash unprecedented improvements in social connection, efficiency, and quality of life, for everyone, the world over. We interview marketing industry leader, Jon Wuebben, draws on the latest research, data, and predictions across multiple disciplines to show you: How cultural and technological shifts will impact the marketing practice How content marketing and marketing technology will change How to transition from brand messages to multi-sensory “experiences” Why platforms will supplant brands for building an audience Why Mega Trends will serve as signposts for connecting with your audience What the world’s foremost futurists are predicting for the next 15 years Why the Prosumer will be the new customer What the marketing practice will look like in the year 2021 & 2030…