113: El Toro: Cookie-Free IP-Based Advertising Targeting
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An IP address is a way to connect businesses and marketers to their customers and prospects with a new approach to online advertising: IP Targeting. El Toro matches physical addresses to IP addresses with extreme precision using offline data and patented one-to-one marketing technology. Marty Meyer of El Toro drove up from Louisville and joined us in the studio with Eric Richards and Thaddeus Rex. Thaddeus' team is utilizing Marty's technology to execute highly targeted geographic advertising based on IP address. It's proprietary technology that's incredibly accurate and has a superb ROI. Listen as Eric shares the results of the campaigns they executed.Special Guests: Eric Richards, Marty Meyer, and Thaddeus Rex.Sponsored By:DK New Media: If you're a marketing and technology firm that isn't driving leads through your online presence, we can help. We help you develop and execute a digital marketing strategy while educating your staff and providing all the resources. Promo Code: dknewmediaLinks:Get Started…