101: Aprimo: Marketing Operations Technology and Digital Asset Management
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September 6, 2017
Kevin Souers is the Chief Product Officer of Aprimo and leads product and platform development and ensures Aprimo’s technology platform is the leading solution for marketing operations. Prior to Aprimo, Kevin was the Chief Technology Officer of Revenew, Inc., the leading through-channel marketing automation platform. In July 2016, Revenew was acquired and merged into Aprimo. Kevin has a history of leading technology strategies and builds of large-scale, transformative technology at Fortune 100 companies, and he led a team to report to Congress on how to transform health and human services technology. It was a pleasure having Kevin in the office at DK New Media where we talk about the urgent need of marketers to build their knowledge and business acumen when it comes to resource-driven marketing and running marketing operations effectively. Aprimo is a global provider of marketing operations technology and digital asset management solutions. They recently announced the full SaaS (Software as a Service)…