009 Matthew Pollard
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Matthew discusses: How he taught himself to sell, including the steps of the sale, how to turn features into benefits, and how to close. How he taught his team to sell. “People hate to be sold to, but people love to buy.” Why if you’re doing too much “hard core selling”, your message isn’t right. Why introverts have a long term advantage in sales versus most extraverts. (And how to take that advantage.)