036: Craig Elias on Trigger Event Selling
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February 20, 2019
Craig Elias goes from computer science degree to Canadian sales rock star and learns some things along the way, such as: - How people end up in the Window of Dissatisfaction - What they do when they get there - How do be the first to know someone is in the window - Why you need to analyze your wins more than your losses - What kinds of words you need to use to sell