The Challenges of Being a CMO – Kimberly A. Whitler
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Assistant Professor Kimberly A. Whitler (@KimWhitler) recently released The Trouble with CMOs in Harvard Business Review. The article summarizes years of analysis on CMOs job descriptions, educations and how expectations rarely align to their actual job responsibilities. 80% of CEOs are unhappy with the CMO and 74% of CMOs say they could have a greater […]