Social Selling vs. Social Prospecting - Trish Bertuzzi
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If you are selling technology, chances are someone in your organization is saying, “social selling.” But, what really is “social selling?” I recently talked with Trish Bertuzzi, CEO of The Bridge Group (@BridgeGroupInc) and author of The Sales Development Playbook, about social selling and many other topics in her book related to sustaining a sales business. […]