Buckhead Business Show Episode 008
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February 16, 2016
Peter J. Canalichio - President, Licensing Brands Inc. Award-winning Naval aviator and instructor pilot, BS from the United States Naval Academy and MBA from the University of North Carolina President and Founder of Licensing Brands, Inc. a brand licensing agency with clients including Coca-Cola, Liberty National, Kmart, and the American Cancer Society General Manager of CardScan, a $20 million global technology business unit of Newell Rubbermaid Directed Rubbermaids global brand licensing program, where he earned the corporate MVP award As a Partner at Tula Communications, Pete spearheaded an aggressive pursuit to become Samsungs agency of record for its pioneering Olympic Torch Relay sponsorshipelevating both Samsung and Tula into world-class ranks in Olympic marketing. Deep expertise in Olympic and sports marketing through prior positions with Coca-Cola, where he directed sponsorship activities in conjunction with the Salt Lake, Nagano, and Atlanta Games. He also negotiated numerous talent, sponsorship…