CoFounders Podcast - Branding and Role Models
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Jennifer Bodner, Founder Babbit Bodner Partnered with Starbucks on the launch of Pike Place Roast and Via ReadyBrew — managing communications including global media relations, tastemaker outreach, and supporting CEO Howard Schultz during media interviews Managed the communications strategy for the eBay Inc. rebrand. Worked across the enterprise to shift perception of eBay from auction house to “largest marketplace in the world” Provided executive visibility direction for PayPal CMO during the PayPal/eBay Inc. separation – one of the largest corporate separations in history — including management of social media, events, awards and media. Previous roles include Executive Vice President and Deputy General Manager at Edelman; Executive Vice President and Lead of US Consumer Practice at Grayling Named one of the Atlanta Business Chronicle’s “40 Under 40” LEAD Atlanta Class of 2011 Community Involvement: Board Member, Ian’s Friends Foundation, a non-profit that supports research for pediatric brain cancer;…