Targeted Marketing to Make Everyone Love You with Katie Mahoney
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Nonprofits are always being told to segment their lists, spend less, raise more. Have you ever wondered how? Katie Mahoney, an Integrated Marketing Consultant and owner of the Mahoney Group, is on the show today- our first Skype interviewee- to talk about how to select your targets out of your database to send less mail and email and raise more dollars. You can reach out to Katie to learn more on LinkedIn and on the Mahoney Group website. Some of the articles we talked about were 10 Ways to Segment Your Donors to Improve Fundraising Effectiveness Know Your Target Audience: 10 Questions to Ask Create Personas to Bridge the Gap with Target AudiencesYou can find 501Crossroads on Facebook at Get LinkedIn with Natalie Jablonski at Get LinkedIn with Marjorie Moore at