034: David Meerman Scott on Prepping Your PR for the Next Market Correction, Trump’s Winning Media Strategy, and Newsjacking 101
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In this conversation, I talk with David Meerman Scott, a Marketing & Sales strategist and 3x international bestselling author. He’s authored books such as “The New Rules of Marketing & PR” and “Newsjacking”, which talks about some of the strategies Donald Trump utilized to hijack headlines and generate free press in our most recent election. Get access to David’s top tips and strategies to leverage digital marketing right here: http://bradleyjohnson.com/34