The rumbling upstairs was unmistakable. I heard stomping, shouting and banging on the floor above my home office. In fact, the whole house shook. Given what was happening outside, I knew it could only mean one thing: Our three boys (ages 14, 11 and 9) were gearing up to go sledding. Because I’ve intentionally created and cultivated a business where I get to work from home, I decided, on a whim, to join them outside during a frigid, snow-filled Minneapolis morning. A few hours later, a nine second video I shared of our outdoor adventure on LinkedIn had racked up more than 7,500 views and 130 likes. Here’s a link to the video and post: http://bit.ly/2oAZz1m The episode ran counter to what you’d expect for creating and sharing content on the world’s largest “professional” social network, but its impact was immense. I break down the strategy behind this viral video and how YOU can do the same thing in this episode of Nemo Radio!