MBA1147 5 Timeless Lessons from the Father of Advertising + Free Ride Friday!
David Ogilvy invented modern advertising. What can you learn from him? In a still text-driven online marketplace, effective copy writing is just as important now as it was in the 1960s. As the real-life Don Draper, Ogilvy used meticulous research to find out exactly what drove leads and sales. Everything he discovered about magazine and newspaper ads is directly applicable to websites and landing pages today. Time Magazine called Ogilvy “the most sought-after wizard in advertising.” But what he accomplished wasn’t magic. It was research-based strategy, and you can master it for your own business. Learn how a few words can make the difference between a flood of sales and a total flop. Learn how being clever isn’t as valuable as you might think it is, if it’s not customer-centered wit. See how in business, many things change, but some principles are eternal. Click Play!