MBA854 Q&A Weekends: Should I give free access to my product to influencers or should I charge them? [REBROADCAST]
You’ve got questions, and we’ve got answers! Today’s episode is a rebroadcast of a specific, important question about marketing. When an influential person in the market wants to check out your product, should you charge them for it? The answer, like many, depends. We review the different ways to give access to influencers, and the factors involved in deciding how much (or whether) to take their money. The ROI could be well worth it. Click play!