MBA914 Does Giving Out Free Swag Work?
Startups and swag go together like peanut butter and chocolate. But do all the T-shirts, water bottles, stickers, and USB drives work? Does the money spent on giveaways come back in the form of conversions? The coolest swag in the world doesn’t help your business if it doesn’t come with a meaningful ROI. We recently did a swag-speriment to measure the marketing impact of our free goodies. We dropped a full-on swag bomb at a major conference, giving away thousands of dollars worth of items featuring our webinar company, Webinar Ninja’s, brand. The results shed some light on the true value of swag, and how best to maximize its impact. Hear all the details, and see how you can swag your way to more customers. Click Play!