There are customers, and then there are customers. Some customers can do so much for you business that it’s worth putting extra effort into pursuing them. It may even be worth it to give your product away to certain people! Tastemakers, influencers, and other “power users” can catapult your business forward. In this classic episode from the archives, we discussed how to identify the best customers, how to win them over with your product, and what it can mean for you. Click play!