Why launch alone? When you’ve got a new business, product, or even just a new feature, teaming up with another company might be the best way to spread the word. By sharing your news with a bigger audience than your own, you can maximize the impact of your new release. You just have to find some fellow business people willing to team up. Today, we offer 5 tips to help you identify the best launch partners, and talk them into a mutually beneficial launch promotion. You only get one shot to launch, so make it count! We discuss where to start looking for partners, how to identify the “right fit” for your brand, and how to align your interests with your launch partner’s for an effective collaboration. We also describe what kinds of partners to avoid. Make your next launch greater than the sum of its parts. Click Play!