MBA1166 Are You Selling Enough?
Wish you were making sales? Well it may sound painfully obvious, but…you’re not selling enough. That’s not to say you’re not trying to close. It’s to say you’re not “selling” in the ultimate sense — the 24/7, all-encompassing sense that goes way beyond trying to get a specific person to make a specific purchase. Everything you do — everything — has to be an act of salesmanship, even the things that don’t seem sales-related. Are you persuading, all the time? Are you promoting your business’ core mission and ideas, with every word? Most new entrepreneurs aren’t selling enough, and it’s holding them back. Today, we discuss the (sometimes surprising) ways businesses sell, so you can learn how to make an argument for your product — all the time. Click Play!