MBA888 Guest Teacher Troy Stites- Three Strategies to Automate Your Business Growth
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What’s your website doing right now? If it’s not growing your business for you, it’s not doing its job! Optimizing your website to promote growth is key to your survival in businesses. It’s also the whole point of having one! Too many entrepreneurs put extraordinary time and effort into the design of their website, but that effort isn’t geared specifically towards growth. It may be beautiful. It may be intuitive. It may have the greatest content on the face of the Web— but if it’s not encouraging the right actions by your visitors, you’ve got changes to make. To help you with that, we’ve brought one of the foremost experts in website optimization onto the podcast. Troy Stites is the growth and optimization specialist for Sumo.com, a business that’s certainly seen its share of rapid growth. Stites knows the tricks of the trade that turn websites into wellsprings of growth. His strategies are designed to start long, productive relationships with visitors, rather than turn them off with aggressive sales…