MBA1047 How Much Should You Test Your Product Before Launch? + Free Ride Friday!
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Is your product ready for launch? How can you know? Spending too much time in the beta phase can hurt your business. Excessive testing and endless tweaking can delay launch of the only product that matters: the MVP (Minimum Viable Product). As we often remind listeners, entrepreneurs who hesitate are truly lost. So how can you balance the need to make your product genuinely viable, without succumbing to “analysis paralysis?” Today, we discuss how to make testing efficient, with strategies for identifying the data you want, finding your testers, getting useful feedback, and using it to move forward. With these strategies, you can get your product into market-ready shape and launch with full confidence. Find the sweet spot between underpreparedness and perfectionism — Click Play!