MBA956 How to Turn Monthly Subscriptions into Annual Subscriptions
Running a monthly subscription service is a wonderful way to achieve predictable, reliable revenue. Even more reliable is a yearly subscription, which allows you to spend fewer resources on retention and pass the savings on to customers. But how can you convince customers to make that kind of commitment? How can you entice people to go the distance with you on an annual basis? Today, we discuss how to construct and execute your campaign to turn monthlies into yearlies. We offer tips and strategies on educating your customers about the benefits of going annual, how to target the customers most likely to convert, and what to offer them as incentives. Set yourself and your customers up for the long(er) haul. Click Play!