MBA806 Q&A Weekends: How important is it to have an audience prior to launching your podcast show?
It’s time for another round of listener Q&A, and this time we’ve got a tough one! Podcasting is one of the best kinds of content marketing. But is it the “front line” of a great marketing strategy, or is it the result of one? Which comes first, the chicken of a large audience, or the egg of a great podcast? If you build it, will they come? Should they come while you’re building it? We answer these questions and more, based on our (pretty extensive) experience in the podcast and marketing games. Hit the play button!