MBA901 Why I Quit Social Media
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November 13, 2017
Are you addicted to social media? More importantly, is social media having a negative impact on your business? There’s lots to love about Twitter, Facebook, and all the rest. For business owners, social media is an undoubtedly useful tool for outreach and marketing. But many independent business people — myself included — think there’s a fine line between useful and necessary. I’m not the only one who thinks that (depending on the business) social media is often wildly overrated. Its power to grow your audience and generate leads is far more limited than many new entrepreneurs realize. While there are those who’ve built their followings primarily through social media, those are exceptions, not the norm. I like to say that your business isn’t done on Facebook, or Snap, or any other social media platform. It’s done on your webiste, in your store, in the space you create. To really take this principle for a test run, I made what some would consider a pretty radical decision: I quit social media. Indefinitely.…