MBA1198 Must Read: Lead with a Story by Paul Smith
Stories have power. Stories are the way human beings fundamentally comprehend everything, from their history to their personal trajectory. When you want people to understand something, the best thing to do is tell a story. Especially if you want them to believe in your business. Entrepreneur and author Paul Smith’s Lead With a Story explains exactly how to bring storytelling into your business leadership. By harnessing the power of narrative, you can motivate your team, inspire your audience, and make your message hit home. By putting their role in a greater narrative context, your employees and customers become characters in a story that matters far more than a simple exchange of money for products. See how this book can help you master the art of messaging via story. Click Play!