MBA1088 Must Read: Thinking, Fast and Slow by Daniel Kahneman
Wondering how to get more customers? How to appeal to the people to whom you’re trying to sell? Start by learning how their brains work. Daniel Kahneman is a psychologist who’s studied the science of human decision-making for decades. His book Thinking, Fast and Slow is a practical investigation of the brain’s thought process, specifically how it arrives at decisions like making a purchase. Today, we discuss how you can put this knowledge to work for your business. By understanding the buyer’s mind, you can become a better seller. You can give yourself an edge that no amount of marketing or advertising can produce. On this episode of the podcast, we offer a variety of actual techniques you can use, tactics that work when persuading consumers. Learn how to lead the consumer to the sale. Learn how to help your audience make the decision that benefits them (and you). Click Play!