MBA1011 8 Essential Metrics Every SaaS Should Track P1
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Metrics matter. But which numbers should you really keep your eye on? If you’re running a SaaS (Software as a Service) business, you’ve got plenty of numbers to choose from. You can study analytics on everything from conversions to daily active users to average customer age to…well, you get it. With so many metrics, what’s the priority? Today is Part I of a two-part series on the metrics that have the biggest overall impact on your business. By tracking these 8 key indicators, you can identify exactly which areas of your business need the most attention. By improving these specific numbers, you’ll be most likely to improve the one factor that matters most: profitability. On this episode, we tackle the first four key metrics, from the earliest phases of your marketing right up to your sales numbers. This will lay the groundwork for bringing in the next four factors — so you can paint an accurate overall picture of the health of your SaaS. We’ve run our own SaaS for some time now. Take advantage of our…