MBA1098 Must Read: Crushing It by Gary Vaynerchuk
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September 24, 2018
Ready to take on social media marketing? Gary Vaynerchuk is a teacher, leader, best-selling author, and an omnipresence on social media. The man is everywhere in the online entrepreneurial space. His book Crush It was an instant classic, and an inspiration to countless independent business people. Now, he’s back with a sequel, and it’s this week’s Must-Read: Crushing It. We love this book for several reasons, but mostly because it challenged our viewpoints. Anyone who listens to this podcast knows we don’t buy the hype when it comes to social media, taking a restrained approach to Facebook, Twitter, and the rest. But Crushing It forced us to reconsider our approach, and ultimately have a little more respect for the power of the medium. We learned some things from Crushing It, and so can you. Today, we discuss this book’s lessons on the usefulness of social media, how to choose the right platform for your business, and Vaynerchuk’s 7 principles of producing great content. Crushing It is the ultimate guide to…