MBA1178 Must Read- Traction: Get a Grip on Your Business by Gino Wickman
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Where is your small business going? More importantly, how is getting there? The author of this week’s Must-Read for entrepreneurs, Gino Wickman, has an answer. Traction: How to Get a Grip on Your Business is far more than its title lets on. It’s not just advice. It’s not just inspiration. It’s an instruction manual with detailed, specific steps any entrepreneur can take to get their business moving. Whether you’re a solopreneur or helming a large team, this incredibly practical book can teach you how to structure your business and its processes for maximum effect. Even better, Wickman teaches a values-centered approach to business, one that ties your core beliefs and mission to your success. Anyone starting or running their own business can learn something from Traction. Best of all, it’ll be something concrete. Click Play!