MBA968 Must Read: The 1-Page Marketing Plan by Allan Dib
Marketing not your forte? Well, have we got a book for you! Despite the title, Allan Dib’s The 1-Page Marketing Plan is an entire book, and it’s made our list of entrepreneurial Must Reads for very good reasons. This book offers a strategic, intentional, universal marketing plan that any entrepreneur can apply, no matter the type of business. The plan is sound, straightforward, and effective. Best of all, it’s laid out in easily digestible chunks: 9 total steps divided into 3 phases. This isn’t just a book of marketing theory. It’s a well-researched, well-received synthesis of proven marketing principles and best marketing practices, with practical examples to support its conclusions. If you’re overwhelmed by the challenge of marketing, this is absolutely one of the best places to start. Get ready to have confidence in your marketing plan. Click Play!