MBA774 How to Build Relationships with Sponsors
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Sponsors aren’t just sugar daddies there to pay the bills in exchange for exposure. Ideally, they’re your partners in serving your audience. Today we discuss how sponsorship shouldn’t just be a transaction. It should be a relationship. Like any relationship, it has to be nurtured. But like any relationship, the long-term rewards are worth the effort you put in. Listen in- click play!