368: Talking Stick- The New Niche
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One of the concepts in my book LINGO that I am most excited to get out there and unleash Warriors from the restraints of out-dated business ideas is The New Niche. The old niche was restrictive—forcing creative people to limit themselves by choosing one thing to do and one audience to serve. The New Niche is expansive. Find out what it is and how to serve multiple audiences.