455: Lisa Nirell- Mindful Marketing: Be Present and Profitable
0:00 -:--
Speed
++++++
PermalinkShare linkShare link with timestamp
December 19, 2018
So often, the words we use around marketing are overly aggressive. We say that we want to reach a “target audience,” we need to “penetrate” the market, or we need to “push” our product. But words have energy. To attract our ideal customers we have to first stop thinking of them as a target.